YouGov is carrying out a survey ahead of its Is paid-for news content the right strategy for commercial success? debate with the London Press Club, taking place on March 18.

As well as the leading research company’s regular cross-representative pollsters, journalists and other media professional have the chance to complete the questionnaire online. To do this, please go to https://start.yougov.com/refer/v7WMjTyxFxQptd.

The results of the poll will be revealed on the day of the debate. “This research will seek to uncover what opinion formers and consumers think will be the successful models for digital news consumption in the future and whether paid-for news environments are indeed viable in the current UK media landscape,” explains Dan Brilot, YouGov media consulting director, who worked on the survey.

The debate – chaired by Andrew Neil with panelists from News UK, The Independent, Havas Worldwide and Oxford university –  takes place at the British Library on Tuesday March 18, 6.15pm for 6.45pm. To reserve your place email opinionformers@yougov.com.