One of the most sought-after cars in Britain is to be the star charity auction prize at this year’s prestigious London Press Club Ball.

More than 400 of Britain’s leading journalists, media executives and VIP guests will be able to bid for a year’s driving of the award-winning new Range Rover Evoque .

Funds raised will be used to support the Journalists’ Charity which was set up nearly 150 years ago to help journalists and their families who fall on hard times – in print, on air and online.

This year’s allocation of the stylish, trend-setting ‘baby’ Range Rover is already sold out.

So a winning bid in the charity auction will be the best chance to jump the queue to get behind the wheel of the luxury Evoque sports utility vehicle.

The star auction prize Evoque is provided courtesy of British luxury car-maker Jaguar Land Rover. It has already been named Auto Express ‘Car of the Year’.

As part of its support for the Ball, Jaguar Land Rover is also auctioning a special Jaguar driving experience at the world-famous Nürburgring racing circuit in Germany. And it is making a generous £15,000 donation to the Journalists’ Charity.

This year’s charity fund-raising London Press Club Ball is being hosted by TV and news presenter Moira Stuart in the Great Hall of the capital’s Natural History Museum on Thursday October 13, 2011.

For the fifth year in succession, Barclays is the main sponsor while Jaguar Land Rover is the automotive sponsor. PaddyPower is – for the second year – sponsoring the champagne reception and airline easyJet is sponsoring the super raffle.

The Ball is a glittering upmarket event supported by the major newspaper groups and attended by chief executives, editors, journalists and television presenters and programme makers from the major national newspapers and TV companies.

London Press Club Ball chairman Philippa Kennedy OBE said: “This is the seventh time the London Press Club has run the annual press ball and it has so far has raised more than £200,000 for the Journalists’ Charity.

“The highlight of the evening is the fabulous ‘money can’t buy’ auction which includes fabulous exotic holidays and events.”

Journalists’ Charity chairman Bill Hagerty said: “The London Press Club Ball has become firmly established in the UK media’s social calendar – and it’s all in a good cause.

“The Journalists’ Charity has been helping journalists in need and their families for nearly 150 years. It is the industry’s own charity for those who are working, or have worked, in print, on air or online.”

A spokesman for Jaguar Land Rover said: ‘Jaguar Land Rover is pleased to be supporting the London Press Club Ball in support of the Journalists’ Charity at an exciting time for the company and for the launch of the new Range Rover Evoque.’