After last year’s sold-out event on investigative journalism, the London Press Club again joins forces with YouGov, for the debate Is paid-for news content the right strategy for commercial success? at the British Library on March 18 from 6.15pm.

With the Telegraph joining the FT and New York Times on the part-paid model and The Sun following The Times behind the paywall while the free access MailOnline approaches the 200-million-mark for monthly unique browsers, we ask which business models and brands will prosper in an increasingly commoditised and competitive global news media environment.

Chair Andrew Neil is joined by a top panel drawn from the worlds of publishing, marketing and academia. Panelists include: Katie Vanneck-Smith, chief marketing officer, News UK; Kate Robertson, co-global president, Havas Worldwide; Nic Newman, digital strategist, Reuters Institute for the Study of Journalism, Oxford University; and Zach Leonard, managing director digital, London Evening Standard, The Independent and i.

A poll is being carried out ahead of the debate by YouGov. As well as the leading research company’s regular cross-representative pollsters, journalists and other media professional have the chance to complete the questionnaire online. To do this, please go to The results of the poll will be revealed on the day of the debate. “This research will seek to uncover what opinion formers and consumers think will be the successful models for digital news consumption in the future and whether paid-for news environments are indeed viable in the current UK media landscape,” explains Dan Brilot, YouGov media consulting director, who worked on the survey.

Is paid-for news content the right strategy for commercial success? takes place on Tuesday March 18 in the Conference Centre auditorium at the British Library, 96 Euston Rd, London NW1 2DB. 6.15pm drinks for 6.45pm debate, followed by drinks at 7.45pm. To reserve your place please email, with priority given to London Press Club members.