Last week the London Press Club joined with ESI Media to co-host the launch of the Media Diversified Experts Directory at Northcliffe House, home not only to ESI’s Evening Standard, Independent titles and London Live but to dmg media’s Mail and Metro titles.
The keynote speech was given by Pat Younge, founder of media consultancy WeCreate Associates and former BBC chief creative officer.
The event, the directory and the issue of diversity in the media was the topic of this week’s media column by Roy Greenslade in the Evening Standard. “Britain’s population has changed and is changing,” he wrote. “Sadly, the modern British media does not reflect that reality. The staff composition of newsrooms at newspapers, websites and broadcasters does not represent the make-up of the communities they seek to serve. Too few black, Asian and minority ethnic people, giving us the clumsy but accurate acronym BAME, are employed by mainstream media organisations.”
On Journalism.co.uk Media Diversified founder Samantha Asumudu took a break from the launch to explain the platform to Alistair Reid and to demonstrate the directory in a short video.